Going fast on mobile web

Going fast on mobile web

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  • 3.3 Billion Mobile phone for half the planet. Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
  • 3.3 Billion in Perspective Source:
  • U.S. is behind in Mobile Technology (A.K.A. Why people got hung up on Japanese use of mobile phones to read books during Lynne D Johnson’s Keynote yesterday)
    • Penetration Rates: Leaders: > 140% (Italy, S. Korea); US: 80%
    • Networks: 3G launched in 2001 in Japan & S. Korea
    • Handsets: iPhone not seen considered as innovative in other countries where they’ve had advanced phones for some time. Poorer countries willing to pay more for advanced handsets.
    • Services: SMS per day per subscriber: S. Korea 10, Singapore 12, Philippines 15, U.S. 2.
  • January 2008 Mobile Browser Stats iPhone + iPod WinCE Symbian Hiptop 8% 4% 23% 65% Source: www.netapplications.com
  • “It’s about usage. Not units”
    • Number of queries on Google search from iPhones surpassed those from Symbian-based phones in the days after Christmas. Nokia’s Symbian-based phones are 40% of the market worldwide.
    • German iPhone users consume 30 times more data.
    • 95% of iPhone customers regularly surf the Internet. Data services revenue increased from $2.7 billion in 2005 to $6.9 billion in 2007.
    • Google sees 50 times the number of searches using the iPhone than any other mobile device. They were so surprised, they asked their engineers to check the logs to make sure it was correct.
    • This is why major companies, Google, Quicken, etc. are all launching iPhone-optimized services despite the iPhone’s 1% market share.
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